Ciara Gigleux Editing
I help business owners turn their flat, beige copy into zingy, stand-out messaging that lands them customers. They get to increase their profits and their impact, I get to do what I love. Win, win.
My methods use research, analysis and good old fashioned storytelling to create copy that doesn't just converts – it draws people in.
First, I do a thorough background review of your current copy & strategy (if you have one). I look at what your competitors are doing, past customer feedback, your current site statistics & analytics. This allows me to paint a detailed picture of what you are currently doing, how it is being perceived and how it relates to the bigger market you occupy a space in (so that I can identify ways to make you stand out!).
Then, I create the main copy and messaging elements for your business: your brand story, mission, voice, ideal language, one-liner, elevator pitch, your customers’ ongoing problems & challenges, your identified niche and USP, and a selection of headlines and CTAs.
I then use this to write SEO-optimised copy for your website; to create eye-catching and engaging social media bios; and to strategise your copy and content so that you can maximise your impact and really stand out from your competition.
I spent a long time in the world of academia: getting 2 degrees + a PhD, communicating my research to people in a way that didn’t make them want to take a nap, teaching students and trying to get them to engage with me.
But after a while, I realised that I cared a lot more about communication, creating jazzy-looking powerpoints and posters & figuring out what made people sit up and take notice, than my research subject. I realised that all the time I spent in the evenings and weekends making websites, writing blog posts, learning about brand messaging and communication & being creative, was nudging me towards what I actually wanted to spend my time doing: copywriting.
I spent a long time figuring out what to say to my clients to make me stand out from my competition. Now, I help other business owners do the same.
Current Residence: France
Favorite Food: Pasta! Cakes! Too many favourites!
Additional Social Media Links: https://www.linkedin.com/in/ciara-gigleux-08117373/
Contact via email: firstname.lastname@example.org
- $300 social copy and strategy
- $1000 site copy and strategy
- $2000 full shebang – site and social copy and strategy
- Logo/graphic Design
- Business Coaching
- Anything to help my with my personal brand
- Open to other offers!