Barter & Be was created by entrepreneur and social media branding expert Tata Tickaradze.
A skilled marketer who understands the nuances of all aspects of social presence from planning to development to execution, Tata’s created her own agency, To the Moon Social. She has single-handedly grown significant user communities based on her time-honed process. Tata’s knowledge of content and delivery has been critical in the launch of major brands and professional services alike.
As Tata built her own business, she kept running into a problem: In order to progress and expand, she needed to invest in professional services like graphic design, photography, and web development. But as a small business owner, she didn’t always have the cash in her bank account to pay for these types of services. It was a catch-22: In order to be more profitable, she needed to up her game … but in order to up her game, she had to spend more money.
When Tata looked around, she saw many of her creative and entrepreneurial friends running up against the same problem—and often, they needed her help with social media. Naturally, they started to swap services. And something amazing happened—everyone grew their businesses, together.
A master connector, Tata created Barter & Be to help other women expand their networks of creative female entrepreneurs, and to facilitate the growth of their businesses without the hefty price tag.